|
Private Sector | Tamil Nadu - India | PID: 191904
|
|
Samsung is planning to re-enter the Window AC category mainly to cater to the North India markets. Samsung had suspended Window AC in 2012, but plans to re-enter this segment in Q2/2020.
The window ACs will be manufactured at the company’s plant in Chennai, Tamil Nadu. Samsung has expanded its copper condenser range to 32 models to match consumer demand across the country. With the new models in Tamil Nadu, Samsung expects to double its business in 2020.
Samsung plans to increase the number of stores in Tamil Nadu, selling its ACs from 550 in 2019 to nearly 1,000 in 2020 by adding new partners to strengthen and expand business. It also plans to open 30 exclusive stores in the state in 2020.
| Updated on: 07 - Feb - 2020
|
|
|
|
|
|
|